In August 2020 we met with Stephen to discuss a new branding campaign in an effort to separate him from the very crowded criminal defense pack. We tied his legal experience and professionalism to his background in amateur boxing and Brazilian Jiu-Jitsu with a photo shoot at a local gym. The new photography (shot by our in-house photographer) went perfectly with the new homepage headline, "Brutally efficient. Brilliantly effective." And to make sure we separated Stephen from other defense attorneys, we added the slogan, "All lawyers fight HARD for their clients. I also fight SMART."
